Bioequivalence tests of pharmaceutical products in the wholesale trade
The knowledge and precise observation of the procurement markets enables wholesalers to put together the optimal range, always tailored to the needs of its customers. Unlike a producer, the wholesaler is able to offer supplementary and accessory ranges, e.g. B. typical C-articles - which can be used in pharmacies or serve the convenience of pharmacists - to be delivered.
The follow-up services. Follow-up services only play a limited role in pharmaceutical wholesaling. For products that can be repaired to extend their service life, wholesalers have the required spare parts and the relevant information in stock. Its warehousing thus ensures that the usability of many products and thus their life cycle “on the market” goes far beyond the product life cycle from the manufacturer's point of view.
In some wholesale branches, the goods follow-up services also include extensive testing and repair services, either in-house or on-site at the customer's premises, in order to maintain the safe condition of certain products over the long term as stipulated by law. This function plays a very limited role in pharmaceutical wholesale.
Information function. Because of its role as a link between producer and end consumer, wholesalers have a lot of information and are gaining new information every day. Thanks to the breadth and depth of the range, he can work out the differences between products and services from various manufacturers. On the other hand, wholesalers know all sales channels and receive a valuable amount of data on purchase quantities, customer groups, etc.
He can thus pass on information about pharmacies and their purchasing behavior to the manufacturers, and information about comparable manufacturers and their products to the pharmacies.
Other partners can also benefit from the information in order to offer the services they need or to contribute profitably to value creation. The wholesaler thus takes on a kind of information brokerage function.
Market observation / market research function. He refines the role that wholesalers play as an information broker by observing the markets he serves. Which products are in demand together with other products? In which tranches do pharmacies order or buy pharmacy customers? Are there preferred brands and what does the preference of the different customer groups depend on? How do different customers react to events, campaigns, sponsoring or other marketing campaigns?
What is the situation with the pharmacies' payment behavior? Are innovations accepted quickly or hesitantly? These and other questions can be answered comparatively easily by wholesalers.
If this information is used, on the one hand the distribution of goods can be optimized on this basis and, on the other hand, the manufacturers' production programs can be adapted as required.
Training functions. Since wholesalers serve a heterogeneous clientele in many ways with, in some cases, sensitive products, there is a constant need for information about the goods delivered, but also with regard to business, legal, pharmaceutical and technical issues.
Wholesalers, for example, often offer high-quality training courses specially designed for specific pharmacy types at a comparatively low price. All market players benefit from this training offer, as information breaks on the way from the manufacturer to the end user are prevented.
Financing function. Many wholesalers take on the function of a bank and improve the liquidity situation of many pharmacies, either by issuing invoices later or by extending the payment deadline for normal invoicing.
This gives pharmacies financial leeway for their own marketing or other activities. Wholesalers also help their customers with the pre-financing of necessary investments and thus secure relationships with existing customers.
Material processing function. Processing of material goods includes tasks of processing (manipulation), sorting and installation of the goods. The manipulation function includes tasks such as patient-oriented blistering. The sorting includes, for example, the separation of defective goods through the incoming inspection, the division of the goods into needs-based sizes, packaging in customer-specific load carriers, etc. Finally, the installation function relates to the assembly, but also the dismantling of technical systems as well as their commissioning, maintenance and repair.
The quality assurance function. Goods must be checked for their functionality, correctness, durability and safety. Wholesalers take on this task: they check and ensure the quality of the goods they deliver. Also in the context of redistribution, i.e. in those cases in which goods are returned, the wholesaler ensures the quality characteristics and only stores goods that meet the qualitative requirements. This guarantees not only the supply of goods from a logistical point of view, but also quality assurance in the supply chain.
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